In an era where technological advancements are accelerating, Dayuan stands at the vanguard, championing its defining theme: "Intelligent Drive, Leading the Future." To understand the driving forces behind this ambitious vision and the company’s innovative strategies, we had the exclusive opportunity to interview Dayuan’s General Manager Jinzhe Cai. In this interview, he will share in-depth perspectives on how Dayuan is integrating intelligent solutions with sustainable practices, revealing the secrets behind its cutting-edge initiatives, and offering a glimpse into how the company aims to shape the future of the industry through its unique theme.
1. Digital printing technology is driving the transformation of the printing industry. What do you think are the core advantages of digital printing? What innovative practices has your company implemented in the field of digital printing?
The core advantages of digital printing technology can be summarized in two points: efficiency revolution and precision customization. Digital printing eliminates the need for plate-making, enabling "on-demand production" through digital workflows, significantly shortening delivery times. This makes it particularly suited to current market trends favoring short runs, quick orders, and personalized demands.
Dayuan has deep expertise in the printing and packaging machinery sector and has committed to "providing intelligent solutions for digital printing" amid the wave of digital transformation. We focus on the digital upgrading of multiple pre-press and post-press processes such as sheet cutting, die cutting, and hot stamping, and have launched several innovative products:
1)Digital Inkjet Sheet Cutter Machine: Digital printing involves inputting digital information through an interface into the digital inkjet printing unit for printing. Traditional methods involve printing first and then digital inkjet printing, which is inefficient and consumes materials. Our newly developed digital printing servo precision double helix sheet cutter machine prints patterns on the web paper via a digital inkjet unit before cutting it into sheets, incorporating intelligent detection to complete digital printing and paper cutting in one step.
2)Multi-Unit Hot Stamping and Die Cutting Machine: By combining multiple hot stamping and die-cutting units, this machine completes several processes in a single pass. Integrated with personalized digital printing, it allows customers to freely choose functions such as hot stamping, deep embossing, and die cutting based on production needs, enabling flexible adjustments to the production process to accommodate diverse requirements.
2. In the face of increasingly fierce market competition, how do you believe companies can maintain their competitive edge? What unique breakthrough strategies has your company adopted in product innovation, market expansion, or customer service to stand out?
In the current printing and packaging machinery industry, competition has gradually shifted from price wars to battles over technology and service. To break through, companies must build "people-centric" competitiveness:
We actively involve customers in product R&D to identify and address gaps in our product lines. For instance, in 2025, we launched multiple machine sizes (1180, 1350, 920, etc.), each tailored for specific packaging needs—such as cigarette packs, liquor boxes, dairy packaging, and general consumer goods—delivering truly customized solutions.
Domestically, we adopt a "dual-engine" strategy combining market penetration + industry specialization:
1)Establishing rapid-response service centers across most provinces in China.
2)Developing dedicated machines for niche sectors like tobacco, liquor, and dairy packaging.
Globally, we deploy long-term after-sales teams in key markets and regularly invite international distributors to our facilities for technical training and collaboration.
Our "Dayuan Care Program" ensures:
1)Comprehensive manuals for pre- and post-sales support.
2)48-hour on-site response for urgent issues.
3)Lifetime cost-optimization consulting to maximize client ROI.
Our core philosophy: Technology creates irreplaceable value, while service builds lasting customer loyalty. By integrating cutting-edge innovation with hyper-responsive support, we turn challenges into sustainable growth opportunities.
3. Looking ahead to 2025, what are your expectations for the industry and your company's development?
From an industry perspective, the trends of intelligentization and globalization are irreversible. We are committed to making breakthroughs in the following directions:
On Intelligentization:
While our technological development started later than overseas competitors, and there are still gaps in certain technologies and methodologies, we are eager to engage in knowledge exchange with industry leaders to accelerate progress.
On Globalization:
Facing vast overseas markets and an unpredictable international landscape, we plan to strengthen partnerships with foreign agents and strategically focus on more stable, business-friendly markets to ensure sustainable export growth.
Despite the challenges ahead, we firmly believe:
"There is no winter for manufacturing—only spring for those who innovate."
Dayuan will remain anchored in technology and steered by customer needs, working hand-in-hand with global partners to write a new chapter for the printing and packaging industry!
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